The e-scooter reinvented.

This is the way forward

EXPLORE

A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.

Take a bold new stance

Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.

Watch our CTO Sam explain the innovative riding position

Stands out & fits in
Two models, total flexibility.

Powerful performance

Style and substance. How an e-scooter should be.

A class-leading, powerful motor

Accelerate swiftly and conquer hills with a 500W motor (710W peak power).

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet

Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

“Balance, flow, super responsive. This new format is a game changer.”

Lando Norris - F1 Driver

Safety, levelled up

We’ve taken safety standards beyond the standard.

Pure Control™ steering system

Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.

Watch our CTO Sam explain the Pure Control™ steering system

Brake technology you can trust

We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.

Discover Pure Advance Range
Pure Advance
€ 899
40km range
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance+
€ 999
50km range
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance Flex
€ 1,199
40km range
Ultra Compact / 16kg weight
Folded: 57(H) x 30(W) x 62cm(L)
Explore specs
Pure Advance Deposit Light Grey
Pure Advance (40km range)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
25 miles / 40 km
Weight
16 kg
Battery Model
355.2 Wh
Battery Recharging Time
6 Hours
Explore specs
Pure Advance+ Deposit Platinum Silver Metallic
Pure Advance+ (50km range)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
31 miles / 50 km
Weight
16 kg
Battery Model
432 Wh
Battery Recharging Time
7 Hours 15 Minutes
Explore specs
Pure Advance Flex Deposit Platinum Silver Metallic
Pure Advance Flex (40km range)
Maximum Speed
15.5 mph / 25 km/h
Maximum Range
25 miles / 40 km
Weight
16 kg
Battery Model
345 Wh
Battery Recharging Time
5 Hours 45 Minutes